Sales automation uses technology to handle repetitive tasks like follow-up emails,
lead tracking, quote creation, and deal updates — so you can focus on building
relationships and closing sales, not chasing admin.
Think of it as your digital sales assistant — keeping everything running behind the
scenes while you do what you do best.
A Customer Relationship Management (CRM) system helps you keep track of
every lead, customer, conversation and deal — all in one place. No more missed
messages, forgotten follow-ups, or disorganised data.
